FOOT LOCKER: THE CULTURAL EXPERIENCE
2022 – 2023
The Cultural Experience is an educational event series highlighting important topics across Black cultures for Foot Locker’s global staff.
Approach
Omek and Foot Locker collaborated closely on program development and content to provide nuanced discussion and topics for the company’s global staff.
The five-month event series was designed to celebrate global Black history, culture, contributions and futures. Each session featured thought leaders sharing experiences and facilitating audience interaction, while offering valuable tips and professional insights.
Impact
Feedback and comments from the sessions were overwhelmingly positive – engaging 2,000+ employees during the live broadcasts. Following each event, a recap with highlights was shared with over 80,000+ company-wide staff.
Role: Program strategy
Team: Omek
Founder & CEO: Kemo Camara
Creative Director: Kirsten Camara
Events Lead: Sandra Roberts
Product Lead: Annalisa Swank
Community Lead: Rabi Bah
Community Facilitator: Benjamin Sam
Project Manager: Nyasha Mugavazi
Videographer: Yuri Yabi Blaak
Next: Omek Events
© Ground Study 2024